SoLo Funds

Project Objective

80% of Americans live paycheck to paycheck, unexpected bumps can cause financial stress. SoLo Funds believes everyone can manage money responsibly but might need a hand sometimes. Through peer-to-peer lending, SoLo is shaping a financially inclusive future.

Facing challenges, SoLo aims to stand out in the P2P lending space, create a new category, shift perceptions, and define short-term financial needs without judgment. The question remains: What's SoLo's lasting edge as FinTech gets busier?

Solution

The team completed a refreshed visual identity and a new website to art directing a significant brand photoshoot in 2022, SoLo's business continues to expand with new products and offerings working proactively to amplify the brand's impact on society.

Outcome

Since our engagement, the company has partnered with Visa and Mastercard to further advance the P2P lending platform and served over 700,000 users and 400,000 loans funded. The company has launched B2B partnerships with brands such as ESSENCE, Kiva, Stride, was awarded Fast Company World Changing Ideas 2022, and continues its forward momentum.

‍Work Completed 

• Visual Brand Strategy Update
• Copywriting
• Photoshoot Concepting and Preproduction
• Website Refresh Project Management