Florida Symphony Youth Orchestras

‍Project Objective

The Florida Symphony Youth Orchestras (FSYO) sought to enhance its visibility and deepen community engagement by developing a cohesive, mission-driven marketing strategy. The objective was to strengthen connections with current audiences while expanding outreach, positioning FSYO as a leader in music education and cultural enrichment in Central Florida. The initiative aimed to build a unified brand presence that resonated across digital, print, and event platforms, ensuring alignment with FSYO’s legacy and values.

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Solution

The work with the Florida Symphony Youth Orchestras demonstrates the value of building a unified brand presence and fostering a deeper community connection to promote music education and cultural engagement. As Brand Strategy Consultant, I collaborated with internal teams, leadership, and community partners to gain insights into FSYO’s audience, mission, and growth opportunities. Through extensive research and workshops, I developed a comprehensive brand strategy that aligned with FSYO’s legacy while emphasizing its relevance in the modern cultural landscape.

This strategy included identifying key messaging pillars to resonate with diverse stakeholders, from local families to arts supporters and potential donors. I translated these insights into a cohesive visual and verbal brand identity that showcased FSYO’s rich history, educational impact, and role as a cornerstone of Central Florida’s arts community.

The implementation of this strategy spanned multiple platforms and media:

Social Media Campaigns: Designed and executed campaigns that increased engagement, showcased student achievements, and highlighted upcoming performances.
Public Relations and Communications: Drafted press releases, email newsletters, and donor communication that amplified FSYO’s mission and strengthened its community presence.
Marketing Collateral: Created and managed promotional materials, including concert programs, event flyers, and banners, to ensure a consistent brand voice across touchpoints.
Paid Advertising and Outreach: Launched targeted advertising campaigns to expand FSYO’s audience base and drive attendance for key events.
Website Content and Updates: Enhanced the online presence by curating content that reflected FSYO’s mission and appealed to its target demographics.
Media Production: Coordinated professional photography and videography to visually capture FSYO’s performances and milestones, bringing the brand story to life.

This holistic approach not only strengthened FSYO’s brand identity but also reinforced its role as an advocate for arts education and cultural enrichment in the community. The results included increased engagement across channels, expanded audience reach, and enhanced visibility for FSYO’s programs and initiatives.

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‍Outcome

This marketing initiative has been recognized as instrumental in expanding the Florida Symphony Youth Orchestras' community reach and engagement. The focus now is on establishing a consistent brand presence across Central Florida, resonating with both the arts community and families.I lead marketing initiatives that have significantly expanded community engagement and audience reach by over 150% in the past year. The success of these efforts was highlighted when FSYO’s Symphonic Orchestra was awarded the Orlando Weekly "Best Chamber Ensemble" recognition and Alphonse Carlo Jazz Band was awarded 3rd place for “Best Jazz Act”, affirming its impact in the region’s cultural landscape.

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Work Completed 

• Development and Execution of Marketing Strategy
• Creative Direction and Graphic Design of Marketing Assets
• Social Media Strategy and Management (Instagram, Facebook, LinkedIn)
• Public Relations, including Press Releases and Newsletters
• Paid Advertising Campaigns for Audience Growth
• Creation and Management of Marketing Collateral and Promotional Materials
• Website Content Management and Updates
• Coordination of Photography and Videography

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